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  • Writer's pictureTom Farmery

How to Create Impactful Video Content in 2023

Updated: Mar 9, 2023

Video content has become an increasingly popular format for content consumption in recent years, with more and more people turning to platforms like YouTube, Facebook, and TikTok for their daily dose of entertainment and information. As a result, it's become essential for businesses and content creators to understand how to create impactful video content that can connect with their audience and drive their message home. With advancements in technology and the rise of social media, the world of video content creation is constantly evolving, and in 2023, it's more important than ever to stay ahead of the curve.

In this article, we'll explore some of the key considerations for creating impactful video content in 2023. From understanding your target audience and focusing on storytelling to investing in high-quality equipment and making use of interactive features, we'll cover everything you need to know to create video content that stands out and resonates with your audience.

1. Know Your Target Audience

The first step in creating impactful video content is to understand who your target audience is. This includes their age, interests, and preferences, as well as their pain points and challenges. By knowing your target audience, you can create content that resonates with them and addresses their needs. You can also choose the most appropriate platforms for your content based on your target audience's preferences.

For example, if your target audience is primarily made up of young people, you might consider creating content for TikTok or Instagram, as these platforms are particularly popular among that demographic. If your target audience is older, you might focus on creating content for Facebook or YouTube, which are used by a wider range of age groups.

It's also important to understand your target audience's preferred content formats. Are they more likely to watch a tutorial-style video, a vlog, or a story-driven piece? By understanding their preferences, you can create content that speaks to them and captures their attention.

2. Focus on Storytelling

Storytelling is a powerful tool in video content creation, and it's essential to make use of it in order to create impactful content. A well-crafted story can capture your audience's attention and keep them engaged, and when it's done right, it can be a memorable and emotional experience for the viewer.

When creating a story for your video content, it's important to think about the message you want to convey and the emotions you want to evoke. Consider what your audience needs to know, what they want to know, and what they care about. Use compelling visuals, music, and sound effects to enhance your story and make it more memorable. For example, if you're creating a video about a new product, you could create a story about how it was developed and why it's different from other products on the market. This approach can help to build trust with your audience and make them more likely to purchase the product.

3. Keep It Short and Sweet

In today's fast-paced world, people have short attention spans, and it's essential to keep your video content short and sweet. Aim for videos that are between one and two minutes in length, and make sure they are engaging from start to finish. If you have a lot of information to share, consider breaking it up into several shorter videos.

Short, bite-sized videos are ideal for platforms like TikTok, where users are looking for quick and entertaining content. They're also ideal for platforms like Instagram, where users are scrolling through their feed and may not have the time or attention span for a longer video.


In conclusion, creating impactful video content in 2023 requires a strong understanding of your target audience, a focus on storytelling, and the use of engaging concise content. By investing in high-quality equipment and making use of interactive features, you can create video content that stands out and resonates with your audience. Whether you're creating content for TikTok, Facebook, or any other platform, these key considerations will help you create content that connects with your audience and drives your message home.

So, get creative, experiment with new techniques, and remember that the most important aspect of any video content is to tell a compelling story that your audience will love and remember.

The Film Farmers are here to help you every step of the way. If you'd like to learn more, drop us a message here and we'll get right back to you!

Founder & CEO

The Film Farmers


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