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  • Writer's pictureTom Farmery

Is it worth investing in high quality video content for my business?

Updated: Mar 9, 2023

Video is now considered to be one of the most popular mediums with which to reach your clients. So the simple answer is yes, it is definitely worth investing in high-quality video content. They have become the most vital asset for any content marketing plan, irrespective of whether you are a solo entrepreneur or a multinational company. Here are some of the reasons why high-quality video content is so important.

A huge influence on purchasing

When it comes to making a decision on what to purchase and from where, customers are looking for loads of information in an easily digestible format. This is where video comes in! Over 88% of consumers have confirmed that a video has been one of the most convincing reasons when it comes to making a purchase. The information is easier to understand compared to having to wade through sales documents. So your content should always include key features and important information that will enable people to make informed choices.

Immersive Content

Immersive content is critical to holding the viewer's interest for as long as possible. The more enticing and interesting the video content, the longer people are prepared to spend watching it, and the more likely it is for them to remember your company and purchase your goods or services.

Good for the Acronyms

When it comes to marketing, acronyms are king. If you are working with a professional company to increase your brand awareness, you will probably be overloaded with information about SEO and ROI. Videos are perfect for both of these. SEO stands for search engine optimisation; this is where your content ranks in a Google search. In the past, it used to be all about the words used on the page, but now google rankings are concerned with video content, and they like to find this for users. ROI stands for return on investment. Over 87% of professional marketers say that the inclusion of professional video content has boosted return on investment for all of their clients significantly better than polished, written content or images alone.

Social Media LOVES Video Content

Not only do Facebook and Instagram offer video content, but TikTok was set up as a video-sharing site. It has become the most popular way to share content on social media. If you're looking to get your name out there, a video is way more likely to be re-shared than a text document or image. It's really easy for users to share videos, and you can thank the platforms for making this marketing tool for you. With that in mind, it's important to have content embedded on your website and available on social media sites, including YouTube. Every time one of the videos on your website is shared, you also benefit from an inbound link which again impresses the Google crawlers when it comes to ranking you on the search engine results.

If your business could benefit from some super engaging, traffic generating video content, get in touch today. We'd be delighted to work with you!

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